Privacy Policy

George AI is an AI-powered voice assistant service for UK automotive garages, operated by MCMAgents. Our website is mcmagents.com.

We act as the data controller for the personal information collected through our website and service. If you have any questions about how we handle your data, please get in touch using the contact details at the end of this policy.

When you or your customers interact with George AI — whether through our website, a demo call, or as part of the live service — we may collect the following information:

• Name • Phone number • Email address • Garage name • Vehicle registration numbers (VRNs) • Call recordings and transcripts

We only collect information that is necessary to deliver the service. We don't ask for anything we don't need.

We use the information we collect to:

• Deliver the George AI callback and booking service — including routing calls, qualifying leads, and confirming appointments • Send SMS and email confirmations to garage owners and their customers • Generate call summaries and booking records for the garage • Improve the accuracy and quality of the George AI service over time

We process this data on the legal basis of legitimate interests and, where applicable, contract performance. We will never use your data for unrelated marketing without your explicit consent.

To deliver the George AI service, we work with a small number of trusted third-party technology providers. These providers handle things like call processing, cloud storage, and communications infrastructure on our behalf.

All third-party providers are contractually required to handle your data securely and only for the purposes we specify.

We do not sell your data, or your customers' data, to anyone — ever.

Call recordings and associated booking data are retained for 90 days from the date of the call, after which they are permanently deleted.

If you close your account, we will delete your data within 30 days of account closure, unless we are legally required to retain it for longer.

If you'd like your data deleted sooner, just contact us and we'll take care of it promptly.

Under UK data protection law, you have the following rights:

• Right to access — you can request a copy of the personal data we hold about you • Right to correct — if any of your information is inaccurate, you can ask us to update it • Right to delete — you can ask us to erase your personal data, subject to any legal obligations we may have • Right to object — you can object to us processing your data in certain circumstances • Right to restrict processing — you can ask us to limit how we use your data

To exercise any of these rights, please contact us at mcmagents.com. We'll respond within 30 days. If you're not satisfied with how we handle your request, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Our website uses cookies solely for the purpose of website analytics — specifically to understand how visitors use our site so we can improve it.

We do not use cookies for advertising or tracking across other websites. By continuing to use our site, you consent to this limited use of cookies.

If you have any questions about this Privacy Policy, or want to make a data request, please get in touch via the contact form on our website:

Website: mcmagents.com

We aim to respond to all data-related requests within 5 business days.